Tourism NSW targets kids in America
Source: NSW. Tourism Minister. Media Release.
"Tourism NSW is promoting opportunities to work, study and holiday in Sydney and NSW direct to thousands of young Americans this week, building on the success of its recent MySpace/My Sydney campaign. Minister for Tourism Jodi McKay said that Tourism NSW is selling Sydney and NSW as the ideal destination for working holidays and study to more than 30,000 students at the Aussie Youth Festival at Santa Monica College in California this week (15/01/09). “There’s no place in the world like Sydney and NSW to work, study and holiday,” Ms McKay said. “Today’s young travellers stay longer and spend more than mainstream tourists and deliver a lifetime tourism value from repeat visits.”