New Campaign Warns People to Think Before They Drink
Source: Victoria. Premier. Media Release.
A new Brumby Government summer advertising campaign is warning young Victorians to take responsibility for their actions and consider the consequences of drinking to excess and violence. Acting Premier Rob Hulls said the $2 million 10-week campaign, launched with Mental Health Minister Lisa Neville, urged young people to make responsible choices when it came to alcohol and help ensure that over-indulgence doesn’t lead to violence. “The Brumby Government is taking action to reduce the incidence of alcohol-related disorder on the streets and help encourage a culture that supports responsible alcohol consumption,” Mr Hulls said. “The Alcohol and Violence advertising campaign is in response to the significant community concerns around alcohol-related violence in and around entertainment precincts.” Mr Hulls said the advertisements highlighted the choices that young people faced when drinking and promoted personal responsibility when it came to alcohol consumption and associated behaviour."