Melbourne to Market its Credentials to the World
Source: Victoria. Premier. Media Release
"Melbourne will be the focus of a new $5 million marketing campaign to attract more interstate and international visitors to Victoria. Premier John Brumby announced funding for the new campaign to more than 700 international tourism buyers and media at the Australian Tourism Exchange (ATE) in Melbourne. The new marketing campaign will follow the hugely successful ‘It’s easy to lose yourself in Melbourne’ campaign which increased awareness of Melbourne's laneways, restaurants, shopping and nightlife."