NSW thinks outside the box to target international youth travel market
Source: New South Wales. Minister for Tourism. Media Release.
"NSW will be promoted to young Kiwis as an irresistible destination for a short break or
long holiday as a part of an innovative youth campaign from the NSW Government in
conjunction with MTV New Zealand and airline, Pacific Blue.
Minister for Tourism Jodi McKay said the campaign will use the popularity of social
networking site Facebook to run a youth-oriented promotion and competition."