Campaign entices visitors to explore central Queensland
Source: Queensland. Minister for Tourism and Fair Trading. Media Release
"Queenslanders are being encouraged to explore the islands of the Southern Great Barrier Reef and the seaside villages and cities of central Queensland in a new tourism campaign, Tourism Minister Peter Lawlor said. The Tourism Queensland campaign, in partnership with Capricorn Tourism, Gladstone Area Promotion and Development, Bundaberg and North Burnett Region Tourism, is in market now until late June. “Under the tagline ‘Where the walks are out of the ordinary’ the online and print campaign is running in Brisbane and throughout regional Queensland to stimulate interest in the diversity and distinctiveness of central Queensland coastal experiences,” he said. "