Tourism Queensland and TTNQ launch major Tropical North Queensland Campaign into NZ market
Source: Queensland. Minister for Tourism, Regional Development and Industry. Media Release
"A new advertising blitz valued at nearly half a million dollars has been launched to reposition Queensland in the important New Zealand market, Tourism Minister Desley Boyle said. The $463,000 international campaign is a partnership between Tourism Queensland, Tourism Tropical North Queensland, Tourism Australia and Air New Zealand and funded by the Federal Government under the Federal Minister for Tourism Martin Ferguson’s tourism assistance package. Ms Boyle said the campaign is designed to educate and motivate Kiwis to travel to Queensland and take advantage of the diverse experiences available. “This is an important campaign in terms of reinvigorating Tropical North Queensland in the eyes of New Zealanders. “New Zealand is Queensland’s largest source market and in the year ending September 2008, 411,000 New Zealanders visited Queensland contributing $571 million to the state economy. "