New Brand ‘Tasmania’ to strengthen global image
Source: Tasmania. The Premier
"The blue and green logo will be used to identify products, services and events as being Tasmanian. This new ‘place of origin’ brand reflects a new, outward looking Tasmania, one I am determined to build on as a place full of fresh ideas, innovative thinking and quality products.
It will further strengthen our position in external markets, helping us to manage our economy through the present global uncertainty. The new brand identity, developed by Brand Tasmania, is protected by copyright, but will be available to any business that becomes a member of Brand Tasmania.