BAZ LUHRMANN'S CREATIVE STYLE APPLIED FOR AUSTRALIA
Source: Australia. Minister for Tourism. Media Release
"The Minister for Tourism, Martin Ferguson AM MP, today welcomed Tourism Australia's engagement of Baz Luhrmann and his Bazmark production team to produce an international campaign to promote Australia.
Minister Ferguson said: “This special campaign will run from October until the middle of next year and I am delighted that Tourism Australia is working closely with one of our country’s preeminent creative talents to develop this campaign.
“The campaign unveiled today (29/7/08) will be rolled out in major markets in Europe, Asia, and North America from October 2008 and will run across television, cinema, print, and online platforms."