Australian government uses footy to deepen sport and business links with India
Source: Minister for Trade. Media Release
"The Australian government through its trade promotion arm Austrade is working with the AFL to use Aussie Rules to do business with India.
A record 15 countries are participating in the Australian Footy International Cup in Warnambool, Melbourne between August 27 and September 6, including for the first time an Indian team.
Austrade and the AFL promoted a footy match in Abu Dhabi earlier this year, which brought Australian and local companies together in a business networking function. Austrade and the AFL hope to take this model to other countries, including India and South Africa."