New tourism campaign to tempt Aussies to the Tropical North
Source: Queensland. Minister for Tourism and Fair Trading. Media Release
"Aussie funseekers will be lured to Queensland’s Tropical North as part of a new $245,000 domestic tourism campaign Tourism Minister Peter Lawlor said. Parliamentary Secretary for Tourism and Member for Barron River Steve Wettenhall announced the joint campaign in Cairns between Tourism Queensland, Virgin Blue/Blue Holidays, Tourism Tropical North Queensland and Cairns Airport. The campaign is scheduled to commence on Sunday 14 March. “The ‘Feel a million miles away in a few hours’ themed campaign will incorporate print, online and radio components and aims to attract more visitors to the region to support the local tourism industry through the traditionally slower post-Easter period,” Mr Wettenhall said."