NEW GUIDELINES FOR RESPONSIBLE DRINK PROMOTIONS
Source: Victoria. Minister for Consumer Affairs. Media Release
"New guidelines on drink promotions and advertising will help make Victoria’s licensed venues safer by encouraging the more responsible service of alcohol, Consumer Affairs Minister Tony Robinson announced. Mr Robinson said the Guidelines for Responsible Liquor Advertising and Promotions were developed to clarify the Director of Liquor Licensing’s powers to ban inappropriate alcohol advertising and promotions for licensees.“The Brumby Labor Government wants people to enjoy a night out in safety and is taking action to ensure alcohol is served responsibly in our pubs and clubs to help reduce alcohol-related crime and violence,” he said. We’ve given the Director of Liquor Licensing the power to ban drink promotions and advertising because the way alcohol is sold and marketed can influence the way patrons drink and act, encouraging excessive drinking and antisocial behaviour."