New UK tourism campaign positions Queensland as Best Holiday in the World
Source: Queensland. Minister for Tourism and Fair Trading. Media Release
"More than six million Brits will be exposed to Queensland sunshine as part of a major new tourism campaign which positions Queensland as ‘The Best Holiday in the World’, Tourism Minister Peter Lawlor announced. Mr Lawlor said a range of VIP Queensland experiences were up for grabs for Brits who booked a holiday to the Sunshine State as part of an incentive with retail travel partners Flight Centre and Gold Medal and Emirates Airlines. “The campaign will see Flight Centre and Gold Medal customers in the UK automatically entered into a prize draw for the chance to win a range of VIP Queensland experiences when they book return flights and accommodation in Queensland,” Mr Lawlor said."