Aggressive strategy announced to support tourism
Source: Queensland. Minister for Tourism and Fair Trading. Media Release
"“In Queensland we understand just how important tourism is to our regional economies and that is why the Premier recently pledged additional funding for Tourism Queensland of $36 million over three years to ensure tourism is supported. “Tourism Queensland already has an aggressive, results-driven strategy in place to guide the Queensland tourism industry through the challenges of the next 12 months. “This includes rolling out a series major retail campaigns to drive immediate sales to the tourism industry during this difficult time. “Tourism Queensland will increase its activity in both the interstate and intrastate markets to capitalise on the short-term opportunity created by the global economic crisis and the reduced value of the Australian dollar. “Tourism Queensland will also increase its activity in the two key international markets most likely to drive growth for Queensland tourism in the short term: New Zealand and China. “Marketing will be stepped up around major Queensland events to drive visitation to Queensland destinations. This activity will support and provide opportunities to both large and small tourism operators throughout Queensland.”