New Problem Gambling Campaign on Track to Protect Consumers
Source: Victoria. Minister for Gaming. Media Release
"The Brumby Government will use a Melbourne icon - the tram - as the centrepiece of its latest problem gambling advertising campaign to highlight the importance of gambling responsibly. The $950,000 campaign, which is based on new Player Information Standards for gaming machines being implemented in gaming venues across the state, aims to minimise harm associated with the effects of problem gambling. The campaign uses the images and messages from the new standards and encourages Victorians to change high risk behaviour and to identify their own actions when it comes to gambling. The campaign will be featured on billboards and at outdoor locations such as bus and tram stops, on the internet and will also reach culturally and linguistically diverse communities.However both the campaign and the new standards are aimed at all Victorians who choose to gamble – not just those at risk of problem gambling."